ExperienceI learned most of this by doing it.
I started with SEO and content, then kept following the work into websites, WordPress, product thinking, and building my own tools.
I’m largely self-taught. The pattern has usually been the same: find something worth understanding, work on it long enough to get useful at it, then keep refining the parts that matter.
See what I’ve built → FIELD NOTES
Learn it.
Use it.
Make it better.
still figuring things out →01 / THE WORKWhere I’ve spent the most time
Not a list of badges. Just the areas I keep coming back to and have real hands-on experience with.
how do people find this?
010203
SEO / CONTENTUnderstanding search, then making something worth finding.
SEO is where most of my experience began. I’ve worked through keyword research, search intent, content planning, on-page improvements, WordPress publishing, Search Console data, and the less glamorous job of figuring out why a page is not doing what it should.
- Keyword and topic research
- Content structure and on-page SEO
- Search Console and analytics
- WordPress publishing and optimisation
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looks useful. ship it.PRODUCT / WEBTaking an idea far enough that someone can actually use it.
Over time I moved from only growing websites to building them too. I like the part where a rough idea becomes a structure, an interface, and eventually a real thing that has to work outside my head.
- Astro sites and web tools
- HTML, CSS and responsive interfaces
- WordPress and theme work
- Product thinking, iteration and shipping
RESEARCHKnow what matters.
MAKEGet to a real version.
REFINEFix what feels off.
TOOLS / WORKFLOWI care more about using tools well than collecting tool names.
I’m comfortable moving between research, writing, publishing, code, GitHub, analytics, and newer development tools when they help. The useful part is being able to choose a path, get unstuck, and keep the work moving.
- Research and synthesis
- Writing, editing and publishing
- Git, GitHub and deployment workflows
- Fast iteration with modern development tools
02 / PROOFA few things that taught me the most
The useful bits of my résumé are the projects where the numbers, users, or outcome forced me to learn properly.
AUp to 1Mmonthly visitors
I grew one of my own content projects to roughly a million visitors per month at its peak.
BAcquiredan entertainment project
A US-focused entertainment site I worked on was later acquired by WealthOfGeeks Media.
project
→ media
CStill buildingthe next set of skills
SmallMB, Astro SEO Audit, Get Random Letter, Calm WP and this site are the current classroom.
Current projects → 03 / TOOLBOXThis changes over time. That is kind of the point.
SEOKeyword researchContent strategySearch ConsoleGoogle AnalyticsWordPressAstroHTML & CSSTailwindGit & GitHubSEMrushAhrefs
The common thread is pretty simple: I like understanding how something works, making a version of it, and staying with it long enough to make the version better.
